Brewbound Live 2025: Garage Beer, JuneShine and Rupee Beer on Building Consumer Connections

"Relevance with drinkers is tougher than ever in the fragmented bev-alc industry. However, several brands are breaking through with consumers in 2025 through clever marketing, celebrity partnerships and differentiated products. Leaders from Garage Beer, JuneShine Brands and Rupee Beer will share their strategies during Brewbound Live 2025, December 10 + 11 in Los Angeles. During a panel discussion, JuneShine Brands president and chief commercial officer Whitney Stevenson will share how the company found a hit partnering with Willie Nelson on Willie's Remedy+ THC-infused social tonic."

"Garage Beer CMO Kevin George will discuss how the larger brand's marketing strategy balances having celebrity owners in the Kelce brothers with its micro-niche marketing efforts. And Rupee Beer co-founder Van Sharma will explain how the U.S.-made, Indian beer brand has tapped into Indian cuisine's cultural moment, while also expanding into the non-alcoholic (NA) beer market with a first-of-its-kind Indian NA beer."

"Tickets are available now for the gathering of founders, entrepreneurs, sales leaders, marketers, c-suite executives, retailers, distributors and suppliers from across the industry. The 2025 speaker roster includes: Rebecca Dye Yonushonis, CMO, New Belgium Brewing; Leah Wong Ashburn, owner and CEO, Highland Brewing; Kaleigh Theriault, director of bev-alc thought leadership, NIQ; Andrew Hummel, director bev-alc vertical, CGA; Sam Hendler, co-founder and CEO, Hendler Family Brewing Company; Charlie Berger, chief development officer, Wilding Brands; Bourcard Nesin, analyst beverages, Rabobank;"

Relevance with drinkers is becoming more difficult in the fragmented beverage-alcohol industry. Several brands are breaking through in 2025 by using clever marketing, celebrity partnerships, and differentiated products. JuneShine found success with a Willie Nelson partnership that produced Willie's Remedy+, a THC-infused social tonic. Garage Beer combines celebrity ownership by the Kelce brothers with micro-niche marketing to balance broad appeal and targeted engagement. Rupee Beer leverages Indian cuisine's cultural momentum while expanding into non-alcoholic beer with a first-of-its-kind Indian NA beer. Brewbound Live 2025 takes place December 10–11 in Los Angeles with tickets available for industry professionals.

Read at www.brewbound.com