"More than half of British diners say rising prices are the main reason they are eating out less, according to YouGov data showing that overall 38% of people are visiting restaurants and other eateries less often than a year ago. Among those cutting back, 63% cite higher costs as the main reason to dine out less frequently, according to the poll."
"Sarika Rana, the director of consumer research at the polling and market research company, said dining out was under pressure. She added: Six in 10 consumers say they are eating out at least once a month, yet nearly 38% of diners say they are doing so less than they did a year ago, citing rising costs. This represents an opportunity for more economic dining options."
More than half of British diners cite rising prices as the main reason they are eating out less, and overall 38% visit restaurants and other eateries less often than a year ago. Among those cutting back, 63% point to higher costs. Despite the downturn, over two in five still eat out at least once a month while 8% never do. UK inflation remained at 3.8%, above the 2% target. Nearly half of diners have altered dining preferences to save money; many choose cheaper restaurants and order fewer items. Supermarket chains are introducing premium, restaurant-quality ranges for at-home dining, including steaks, modern Indian ready meals, wines and spirits.
Read at www.theguardian.com
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