"Can the business sue the reviewer and the review site that hosted the video? In the near-to-immediate future, company websites will be infused with AI tools. A home decor brand might use a bot to handle customer service messages. A health provider might use AI to summarize notes from a patient exam. A fintech app might use personalized AI-generated video to onboard new customers."
"The fact is, websites hosting AI-generated content may face more legal jeopardy than ones that host human-created content. That's because existing defamation laws don't apply neatly to claims arising from generated content, and how future court cases settle this could limit or expand the kinds of AI content a website operator can safely generate and display. And while the legal landscape is in flux,"
User-generated AI video reviews can portray businesses negatively and prompt defamation lawsuits against reviewers and hosting platforms. Company websites will increasingly embed AI tools across customer service, clinical summaries, and personalized onboarding. Claims of defamation or other harms may arise from AI-generated content or from takedowns of AI-created material. Hosting or generating AI content may create greater legal jeopardy than hosting human-created content. Existing defamation laws do not map neatly onto generated content, leaving questions about who can be held liable. Future court decisions will shape the permissible scope of AI content and the safe practices for website operators. Companies should monitor legal developments and adjust risk mitigation and moderation strategies accordingly.
Read at Fast Company
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