"You may have caught the commercial by now, where AT&T uses Luke Wilson to talk about T-Mobile as a "master of breaking promises." The commercial in question highlights the Un-Carrier's deceptive ads and other transgressions. It's maybe one of the most direct attacks AT&T has taken against a rival in a long time. Now AT&T is fighting for the right to keep its campaign up."
"Shortly after AT&T launched its new ad campaign, it was ordered to remove the promotional material by the BBB National Programs' National Advertising Division (NAD). The problem is that the commercial and accompanying blog use information from the NAD's findings to call T-Mobile out. As the NAD's policies lay out, companies are "not to mischaracterize any decision, abstract or press release issued or use and/or disseminate such decision, abstract or press release for advertising and/or promotional purposes.""
AT&T launched an ad campaign starring Luke Wilson that accuses T‑Mobile of deceptive advertising and labels it a "master of breaking promises." The campaign used findings from the BBB National Programs' National Advertising Division (NAD) to support its claims. The NAD ordered AT&T to remove the promotional material, citing rules that prohibit using or mischaracterizing NAD decisions, abstracts, or press releases for advertising purposes. AT&T has filed a lawsuit seeking declaratory relief and asserting a right to make truthful claims about T‑Mobile's deception. The dispute centers on use of NAD findings and advertising-industry self-regulation.
Read at Android Authority
Unable to calculate read time
Collection
[
|
...
]