"The lawsuit argued that "if NAD's procedures were ever binding on AT&T, their binding effect ceased at the conclusion of the proceeding or a reasonable time thereafter." AT&T also slammed the NAD for failing to rein in T-Mobile's deceptive ads. The group's slow process let T-Mobile air deceptive advertisements without meaningful consequences, and the "NAD has repeatedly failed to refer continued violations to the FTC," AT&T said."
"We've reported extensively on both carriers' history of misleading advertisements over the years. That includes T-Mobile promising never to raise prices on certain plans and then raising them anyway. AT&T used to advertise 4G LTE service as "5GE," and was rebuked for an ad that falsely claimed the carrier was already offering cellular coverage from space. AT&T and T-Mobile have both gotten in trouble for misleading promises of unlimited data."
AT&T contends that a NAD rule barring former participants from referencing NAD decisions no longer applies after a proceeding ends or after a reasonable time. AT&T maintains its press release did not violate NAD procedures and that NAD cannot permanently bar truthful references to its findings. AT&T accuses NAD of slow enforcement that lets T‑Mobile run deceptive ads without meaningful consequences and of failing to refer repeated violations to the FTC. Both carriers have histories of misleading advertising, including T‑Mobile raising promised prices and AT&T's 5GE and false space‑coverage claims, and both faced criticism over unlimited‑data promises.
Read at Ars Technica
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