"Kenya's internet advertising market is projected to reach an annual compound growth rate of 16%, generating $470 million in revenue by 2029, according to PwC's latest African media and entertainment outlook. The estimate would make Kenya the fastest-growing internet advertising market in the world over the next five years, driven by the increased use of smartphones in the country and across Africa, the report said."
"Kenya's overall entertainment and media sector grew by 7% year-on-year in 2024. Its CAGR from now to 2029 will be around 5%, PwC said."
Kenya's internet advertising market is projected to expand at a 16% annual compound growth rate, reaching $470 million in revenue by 2029. This growth would make Kenya the fastest-growing internet advertising market worldwide over the next five years. The expansion is driven primarily by rising smartphone adoption across Kenya and Africa, which increases access to digital platforms and ad inventory. Kenya's broader entertainment and media sector grew 7% year-on-year in 2024. The sector's compound annual growth rate from now to 2029 is forecast at around 5%.
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