""As the definition of talent continues to evolve, so must the systems that support it," said Andrew Ruf, Managing Partner at Paradigm. "Reign Maker Group has built a scalable process that meets creators where they are, with an eye towards where they're going. By combining our global reach with their innovative infrastructure, we're able to accelerate opportunities for a new generation of talent and the professionals who represent them.""
"The plan for the team-up is to connect brands and talent across digital- and creator-driven sectors in a streamlined process. Paradigm will be able to leverage Reign Maker Group's creator-first infrastructure and expertise in social media talent development, while providing Reign Maker's clients and agency network access to Paradigm's full-service capabilities including talent representation, branding, licensing, live, and scripted opportunities."
Paradigm Talent Agency formed a strategic partnership with Reign Maker Group, a newly launched holding company. The plan connects brands and talent across digital- and creator-driven sectors via a streamlined process. Paradigm will leverage Reign Maker Group's creator-first infrastructure and social media talent development expertise while providing Reign Maker's clients and agency network access to full-service capabilities including talent representation, branding, licensing, live, and scripted opportunities. Reign Maker was co-founded by Jonathan Chanti and Brad Morris and comprises four companies: the Now Agency, Reign Maker Talent, Regatta Brand Partners, and Creator Rep Institute. The partnership aims to accelerate opportunities for creators and their representatives.
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