How to Make Music Popular Again
Briefly

How to Make Music Popular Again
"In 1986, the appeal of "(You Gotta) Fight for Your Right (To Party!)" was delightfully uncomplicated. The Beastie Boys had turned the simple art of rebelling against authority figures-teachers, parents, anyone who seemed like a teacher or a parent-into a rallying cry. One specific moment captured the group's insouciant defiance better than any other: when, in the song, the Beasties start blasting their favorite music loud enough to upset their parents, a purposely abrasive form of protest that all kids could mimic themselves."
"Chances are I'll have to ask her what she's listening to if I want to find out. In the nearly 40 years since the Beastie Boys crashed the charts, the culture of listening has become far more insular. In 2024, about 455 million headphones were sold worldwide, a 59 percent increase over 2014. According to a recent report, 78 percent of streaming consumers now listen to music through headphones or earbuds."
In 1986 the Beastie Boys turned simple rebellion into a communal anthem about blasting music loud enough to upset parents. Over the past four decades listening habits shifted toward private, individualized consumption as headphone sales and personal streaming rose dramatically. In 2024 roughly 455 million headphones were sold worldwide, a 59 percent increase since 2014, and 78 percent of streaming consumers use headphones or earbuds. Public spaces increasingly contain people isolated by personal soundtracks. Headphone listening creates a visible barrier and an invisible one by reducing shared cultural musical experiences.
Read at The Atlantic
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