"Tipperary is now bracing itself for a tourism boom next year as inclusion in the famous travel guide's "must visit" list traditionally delivers a surge in visitor numbers and spending to the order of 20pc to 50pc. Despite boasting such attractions as the Rock of Cashel, Lough Derg and Cahir Castle, the Premier County has traditionally struggled to match the annual tourist numbers of Dublin, Galway, Kerry, Cork and Waterford-Wexford."
"Despite its proximity to Shannon Airport, Tipperary ranks eleventh of all Irish counties by tourism volume, albeit the third highest ranking of all inland counties. It ranks ninth by international tourism value by county - roughly one third the value boasted by Kerry and just 5pc of Dublin's overall annual tourism value. However, leading tourism officials believe Tipperary's inclusion in the Lonely Planet guide to best places to visit in 2026 will prove a game changer."
Tipperary expects a tourism boom next year after being named on a prominent travel guide's "must visit" list, a designation that typically increases visitor numbers and spending by 20–50%. The county features attractions such as the Rock of Cashel, Lough Derg and Cahir Castle but has lagged behind Dublin, Galway, Kerry, Cork and Waterford-Wexford in annual tourist numbers. Challenges include growing international market share and encouraging longer stays. Tipperary ranks eleventh by tourism volume and ninth by international tourism value, with value roughly one third of Kerry's and five percent of Dublin's. Local hospitality leaders welcomed the global recognition.
Read at Irish Independent
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