"Just off the highway en route to the Rocky Mountains, the Cochrane headquarters of Garmin Canada is where the company develops the technology that pulls biometric data out of a person's wrist and plunks it into their watch. These days, there's plenty of demand for that. Sales of fitness tracking devices are up, and south of the border, U.S. health secretary Robert F. Kennedy Jr. has floated a vision of the future where every American is using a wearable within the next four years."
"But growing in a particular sector means pressure to keep it up. The company, which has built out its Canadian footprint in recent years, needs to keep coming up with new iterations of its devices while fending off lawsuits, staying ahead of the competition and keeping customers interested, especially when a slowing economy has many tightening their spending."
Garmin Canada's Cochrane headquarters develops technology that extracts biometric data from a person's wrist and displays it on watches. The company produces bike computers, GPS devices for boats and airplanes, and specialized sport watches and wearables favored by athletes and runners. Sales of fitness tracking devices have risen, and Garmin reported a 30 percent increase in fitness-device revenue in the latest quarter and raised its 2025 growth estimate for the fitness segment. Broader sales were a little light and the outdoor segment declined year-over-year, prompting a slight stock dip. The firm must continually release new device iterations while managing competition, lawsuits and cautious consumer spending. Garmin Canada started as Dynastream.
Read at www.cbc.ca
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