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#streaming-advertising #ad-supported-streaming #supply-demand-imbalance #ctv #advertising #upfront-week
fromDigiday
3 days ago

Future of TV Briefing: Streaming advertising's supply-demand imbalance

Usually an increase in ad impressions corresponds with a decrease in ad prices, as has been the case on YouTube, according to Tinuiti's Q3 2025 Digital Ads Benchmark Report. Streaming ad prices are dropping but still relatively pricey for the premium ad-supported streamers, per Tinuiti. Meanwhile free, ad-supported streaming TV services - among streaming's cheapest inventory sources - are filling less of their available ad inventory, exemplifying the supply-demand imbalance, according to Wurl's CTV Trends Report 2025.
Television
Media industry
fromDigiday
5 months ago

An Upfront Week recap and upfront market preview with Horizon Media's David Campanelli

Upfront negotiations have transitioned to an ongoing marketplace with more complex pricing discussions following the Upfront Week.
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