Meta's AI bets supercharge marketing efficiency - and costs
Meta's Q3 revenue rose 26% to $51.24B as AI-powered ad tools boosted engagement, targeting, and ad pricing; AI-driven Advantage+ ad run rate topped $60B.
Meta Updates Marketing API to Put More Focus on AI Targeting Tools
Limited spend requires explicit assignment to placements via new API endpoints; migrate legacy ASC/AAC to Advantage+ and use API-managed placement settings before V24.0 restrictions.
