fromwww.mercurynews.com
1 day agoThe NBA is extending its relationship with one of the sporting world's most intriguing start-up companies
One of the sports world's most intriguing start-up companies is renewing its long-term partnership with its first-ever major professional sports league partner. The NBA and Cosm, the entertainment company that's reinventing the sports bar with what they like to call shared reality, announced Thursday an extended partnership to air live NBA games in Cosm's domes. The IMAX-esque experience allows Cosm's customers to watch live sporting events on its unique 87-foot-diameter, 12L+ LED screens that have gone viral for offering a first-of-its-kind experience for fans.
National Basketball Association