"This morning, Milan announced that they had agreed a partnership with Al Hammadi Holding, based around the MilanLab. The goal is to promote innovation in sports medicine in Saudi Arabia and contribute to the Saudi Vision 2030 goals in the areas of health, wellness and skills development. Located in the Milanello training complex, MilanLab was founded over 20 years ago with an emphasis on physical, mental and biochemical data to prevent injuries, extend player careers, and aid decision-making."
"As MilanNews relay, Argaam.com - a financial news portal in the Arab world - have reported some details of this new collaboration. Milan and Al Hammadi Holding have signed a strategic cooperation agreement worth 54.5 million Saudi Riyals, or just over €12m. The agreement is structured as a multi-year project ending in June 2033, therefore a seven and a half year deal. and the total value of the contract will be paid in scheduled instalments over the duration of the agreement."
AC Milan and Al Hammadi Holding launched a long-term collaboration centered on MilanLab to promote sports medicine innovation in Saudi Arabia and support Saudi Vision 2030 goals in health, wellness and skills development. MilanLab, based at the Milanello training complex, uses physical, mental and biochemical data to prevent injuries, extend player careers and inform decision-making. The strategic cooperation agreement is worth 54.5 million Saudi Riyals (just over €12m) and runs until June 2033, with the total paid in scheduled instalments. The deal provides a modest but meaningful income boost as part of Milan’s global brand expansion strategy.
Read at SempreMilan
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