"Playing in top-flight Europe would guarantee the Rossoneri a minimum of €65-70m in extra revenue. This takes into account not only the money from UEFA, but also the stadium revenue, merchandising, commercial bonuses and so forth. There is a reason, therefore, that it is so crucial for Italian clubs."
"In 2024-25, the last season the Rossoneri participated in the Champions League, €61.3m came into the coffers from UEFA alone, not counting the aforementioned collateral revenue. Milan's run of course ended in the play-offs against Feyenoord. This season, the total will be €0."
"The participation bonus alone (a fixed fee for qualifying clubs) ranges between €18-20m. The market pool (TV share tied to the transfer market and historical ranking) is expected to bring in between €20-30m, and another €2-4m from the commercial bonuses associated with sponsors."
AC Milan's transfer budget depends significantly on Champions League qualification, which would provide €65-70m in extra revenue. This includes €18-20m participation bonus, €20-30m from market pool and TV shares, €15m+ from ticketing, €2-4m commercial bonuses, and €1-2m merchandising. Performance-based bonuses add further income through UEFA's €2.1m per win and €900,000 per draw in group stage matches. The club earned €61.3m from UEFA alone in 2024-25 but received nothing this season after elimination. These financial projections directly influence Milan's ability to invest in player acquisitions and squad strengthening.
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