"Milan and Inter are at the top of the pile when it comes to Serie A clubs who earn the most from their front of shirt sponsor. Both get €30m per year from Emirates and Bettson.sport respectively. However, they also point out that Milan's deal with Emirates will rise to €35m from 2026-27 onwards, which will hopefully be coupled with a return to Champions League football."
"Juventus did one year without a shirt sponsor, then had the charity Save the Children who did not pay a fee. The club have returned Jeep, but through an internal Exor arrangement worth just €19m this season, rising to €23m next year. The previous Jeep deal was as high as €45m."
"The interesting aspect is the family-owned clubs with internal sponsorship arrangements, like Fiorentina who get €25m from Mediacom, a company connected to the late Rocco Commisso's family, Sassuolo's Mapei deal is worth €18m."
Milan and Inter top Serie A clubs in shirt sponsorship earnings, each receiving €30m per year from Emirates and Bettson.sport respectively. Milan's Emirates contract will increase to €35m starting in 2026-27, positioning them to lead the league. Juventus earns €19m from Jeep this season, increasing to €23m next year, significantly lower than their previous €45m deal. Napoli generates €9m from MSC Crociere with expected increases, while Roma's new Eurobet.live sponsorship provides €8m rising to €13m. Family-owned clubs utilize internal arrangements: Fiorentina receives €25m from Mediacom, connected to the Commisso family, and Sassuolo's Mapei deal yields €18m.
#serie-a-sponsorship-revenue #shirt-sponsorship-deals #milan-emirates-contract #club-financing #internal-sponsorship-arrangements
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