A unique beauty trend has emerged in Asia, particularly in Thailand, where Tik Ka Au shop in Bangkok reports over 500 daily requests for a treatment that tattoos bright pink circles on kneecaps. The treatment, which is gaining popularity for its perceived anti-aging effects, costs 4,000 Baht per knee. Tik, the shop owner, explains how her curiosity and research into this trend led her to develop the procedure, which has shocked clients. The trend reflects deeper societal beauty standards, where paler skin signals higher social status, a norm that has persisted historically in the region.
As the beauty trend takes off, it raises questions about societal beauty norms and the lengths individuals go to in order to meet them.
Pale skin with pink undertones has long been the beauty standard in the Far East, linked to a privileged lifestyle.
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