"vyv (pronounced v-eye-v), a new personalized vitamin and supplement brand designed for women ages 20 to 30 who want wellness to feel intuitive, flexible, and easy to keep up with. Think less pressure, fewer bottles, and way more "this actually works for my life." vyv is the younger sister brand to Persona™ Nutrition, designed with a fresh lens for Gen Z/Millennial females juggling packed schedules, shifting hormones, and big goals-without asking them to become supplement experts along the way."
"We created vyv to meet women exactly where they are, especially during the most dynamic chapters of life," said Brandi Cole, PharmD, VP of Science and Nutrition, and a founding member of vyv. "From pregnancy and postpartum to everyday stress, sleep challenges, and cycle-related changes, women's needs aren't static. That means targeted nutrients like folic acid, DHA, and iron when they matter most, and continued support for energy, mood, cognition, and stress as life shifts. Our goal was to make nutrition feel empowering and clear."
vyv targets women ages 20 to 30 with personalized vitamin and supplement daily packs designed to be intuitive, flexible, and easy to maintain. The product reduces clutter and complexity by consolidating nutrients into fewer, personalized packs and offering thoughtfully chosen add-ons from trusted partners. The brand leverages Persona consumer data to prioritize personalization and science-backed credibility while addressing routine drop-off caused by rigid or time-consuming regimens. The formulation supports energy, focus, hormonal balance, mood, cognition, and stress management across life stages including pregnancy and postpartum. Targeted nutrients include folic acid, DHA, and iron when they are most needed. The brand aims to make nutrition feel empowering, clear, and supportive rather than demanding.
Read at Alternative Medicine Magazine
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