Genesis has shifted its strategy from a complete transition to electric vehicles to a dual approach that encompasses both hybrids and range-extended electric vehicles (EREVs). This decision arises from market feedback indicating a stronger consumer preference for hybrids over pure EVs. The automaker aims to enhance efficiency and performance while integrating features typically associated with full EVs into its new hybrid models. Genesis is testing prototypes of these upcoming vehicles, which emphasize a luxurious driving experience combined with robust performance capabilities.
With my roots in vehicle dynamics and performance, my latest mission to marry Genesis' premium luxury approach with a performance approach is incredibly exciting.
The beauty of EREVs lies in combining EV driving characteristics—instant high torque and serene cabin space—with a longer range.
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