Apple has struggled in the AI sector, particularly with the lackluster improvement of Siri. CEO Tim Cook held an all-hands meeting to reassure employees of the company's commitment to AI, stating the importance of this technology. Cook emphasized that the current AI revolution is comparable to major technological advancements, and Apple must strive to be the best. Delays in AI features stem from a transition to a new system architecture to ensure quality. Despite initial setbacks, Apple's leadership reaffirms its dedication to leveraging AI for future growth.
Tim Cook emphasized that the AI revolution is 'as big or bigger' than the internet, urging Apple to seize the moment and commit to AI investment.
Cook pointed out Apple's history of rarely being first in product categories, prioritizing being the best instead, amidst concerns over the slow rollout of features.
Craig Federighi provided insight into delays in AI features, noting a shift from a hybrid system to a new architecture aimed at ensuring 'Apple quality'.
Despite initial setbacks, Apple maintains a strong focus on AI as its most critical opportunity for innovation and growth in the future.
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