"The ads wouldn't be pop-ups or commercials. More likely, Apple would allow businesses to pay for promoted spots that would appear in Maps search results, according to Gurman. But he says in the newsletter that the change could risk a backlash from users who are already bristling at the number of promotions they're seeing in Apple Music, TV and News apps."
"A representative for Apple did not immediately respond to a request for comment. Google Maps, Apple's leading competitor, has been serving ads in its iPhone app since 2009. With the introduction of iOS 26 in September, Apple Maps added a Visited Places feature that tracks where people who use the app have been. The feature was opt-in and can be disabled."
Apple is expected to add advertising to Apple Maps, potentially as early as next year, allowing businesses to pay for promoted placements in Maps search results. The ads would not be pop-ups or commercials but promoted spots within search listings. This Maps integration is part of a larger effort to incorporate advertising into multiple parts of iOS. The change could provoke user backlash, given existing promotions in Apple Music, TV, and News. Google Maps has offered ads on the iPhone since 2009. Apple did not immediately respond to requests for comment. Apple Maps added an opt-in Visited Places feature with iOS 26.
Read at CNET
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