"Apple has reported its strongest-ever quarterly iPhone sales, helping to lift overall revenues despite weaker performance in other parts of the business. In results published on Thursday, the US technology giant said total revenue rose to $144bn (£82.5bn) in the final three months of last year, driven by r ecord sales of the iPhone. Apple said iPhone demand reached an all-time high during the quarter, supported by improved sales in China, as well as continued strength across Europe, the Americas and Japan."
"The strong iPhone performance offset slower growth elsewhere in the business. Revenue from wearables and accessories, including products such as the Apple Watch and wireless earbuds, fell by around 3 per cent year on year. Sales of Mac computers declined by just over 7 per cent over the same period, reflecting softer demand for personal computers as consumers and businesses continue to delay hardware upgrades."
Apple reported total revenue of $144bn in the final quarter, driven by record iPhone sales. iPhone demand reached an all-time high, supported by improved sales in China and continued strength across Europe, the Americas and Japan. Strong iPhone performance offset weaker results in other segments. Revenue from wearables and accessories fell about 3% year on year, including Apple Watch and wireless earbuds. Mac sales declined just over 7%, reflecting softer demand as consumers and businesses delay hardware upgrades. The results underline continued reliance on the iPhone as the primary growth engine while efforts continue to diversify into services, hardware and emerging technologies.
Read at Business Matters
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