"Apple Inc.'s smartphone sales in China in the weeks leading up to the iPhone 17 launch fell 6% from the year-earlier period, a deeper slump than is typical ahead of a new flagship product release. The US company wasn't alone in experiencing a slow summer, as sales at fellow mobile makers Xiaomi Corp., Vivo and Honor Device Co. also declined in the first eight weeks of the year's third quarter, according to Counterpoint Research."
"China's overall market shrank 2% over that period covering July and August, despite generous government subsidies to encourage consumption. China is the world's biggest smartphone market and Apple's most important after the domestic US arena. The company reversed a two-year decline in China sales over the June quarter, boosted in part by the subsidies, according to Chief Executive Officer Tim Cook."
"But he also said that the iPhone's customer base in Greater China hit a record over that period and he sees it helping drive consumers to the rest of Apple's portfolio. If you look at the other products, Mac, iPad, and Watch, the majority of customers that are buying in China mainland were new to the product, Cook said on Apple's latest earnings call."
Apple's smartphone sales in China declined 6% in the weeks before the iPhone 17 launch, a larger-than-typical pre-launch drop. Xiaomi, Vivo and Honor also experienced sales declines in the first eight weeks of the third quarter, while China's overall market contracted 2% in July and August despite government subsidies. Apple reversed a two-year sales decline in the June quarter, partly aided by subsidies, and recorded a record iPhone customer base in Greater China. Many mainland buyers of Mac, iPad and Watch were new to those products. Apple held about 12% market share versus competitors at roughly 16–19%.
Read at www.mercurynews.com
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