"The iMac's design was more about making a product that felt alive and welcomed users into computing, which marked a significant shift in Appleâs approach."
"Each detail in the iMac's design was carefully considered to make it approachable, shifting the focus from technical specs to user-friendly features."
In 1997, Steve Jobs faced a critical moment for Apple, enlisting Jony Ive to design a computer that would turn the company's fortunes around. Jobs' urgency was stark; Apple, on the brink of bankruptcy, required a hit product to regain stability. Their collaboration birthed the iMac, a user-friendly computer characterized by a colorful design and intentional features like a handle that made it more approachable. Launched in 1999, the iMac's unique aesthetic helped Apple sell 800,000 units in just five months, marking a pivotal revival in the company's history.
Read at Business Insider
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