"Last Tuesday, the world marked International Apple Day, a name I just made up to describe a very real annual ritual. Certainly, the annual unveiling of new iPhones-along with updated Apple Watches and AirPods-is the biggest day on Apple's product calendar. It's the moment when many people either decide a new iPhone is in their future or that they can eke another year out of the one they've already got."
"Even when Apple doesn't have anything radically new to reveal (like, oh, a folding iPhone), it's good at the kind of incrementalism that keeps its hardware progressing in logical directions with clear benefits. This week's launch was dominated by that sort of news. But Apple didn't have much to say about AI, an area that's critical to the future of the company's products."
Apple launched the iPhone Air, a thinner, lighter iPhone, alongside updates across the lineup that focus on incremental improvements. New devices feature longer battery life, additional megapixels, improved noise cancellation, and a square front-camera sensor that enables landscape-mode selfies even when holding the phone vertically. The company moved Pro technologies like ProMotion and always-on displays to the base iPhone 17 and introduced playful color options. Apple introduced an Apple Intelligence portfolio at WWDC with ambitious Siri upgrades, but the company has been relatively quiet about AI after public stumbles, leaving the AI roadmap unclear.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]