"AI is coming for YouTube creators. I'm on my way back from Fortune Brainstorm Tech, where I spent the week in the mountains of Park City, Utah, with about 300 AI-focused executives-and I'm still thinking about AI agents. (I probably should be thinking about the wind in the evergreens and the first hints of fall color, but that's life on the AI beat.)"
"One of the most popular panels I moderated was on AI agents: autonomous software systems that can perceive their environment, make decisions, and take actions toward goals with little or no human intervention. Full disclosure: The session was sponsored by Salesforce, which has a major stake in the space with its Agentforce platform. But the conversation went far beyond one company's pitch. Leaders from Zillow, Experian, and Okta joined to discuss how agentic AI is beginning to take shape inside large enterprises."
Agentic AI refers to autonomous software systems that perceive environments, make decisions, and take actions toward goals with little or no human intervention. Enterprise leaders from Zillow, Experian, and Okta see agents as a shift beyond chatbots toward context-aware systems that act within company guardrails. A maturity model outlines progression from Level 0 copilots (ChatGPT, Claude, Gemini) to Level 1 recommenders and Level 2 agents that autonomously handle routine tasks in siloed data environments (scheduling, sending follow-ups, accessing calendars and email). Vendors such as Salesforce are developing platforms (Agentforce) to operationalize agents inside enterprises, while the technology remains in early stages of adoption.
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