At Apple's recent Worldwide Developers Conference, AI features were notably lacking compared to other tech firms, focusing instead on a new software design and app updates. They introduced live translation capabilities integrated into messages and FaceTime, alongside Workout Buddy, an AI-driven fitness assistant. However, many anticipated enhancements to Siri remain unfulfilled. Analysts have voiced concerns over Apple's slow AI progress, noting that the company continues to refine its AI offerings but struggles to meet consumer expectations in creating a more interactive AI experience.
Apple's latest WWDC showcased new features but limited AI announcements, focusing instead on software redesign and other applications amidst fierce competition.
While introducing features like live translation and an AI-generated voice for workouts, Apple's AI offerings appear more incremental compared to rivals' aggressive developments.
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