At WWDC, Apple introduced a series of new AI features for its devices, including real-time language translation for calls with Live Translation, and the AI voice assistant Workout Buddy. The company also upgraded its Visual Intelligence tool for interpreting camera inputs and added new functionalities to Genmoji and Image Playground. Despite these advancements, Apple is perceived as lagging behind competitors like OpenAI and Google in AI capabilities. Analysts warn that while integrating AI is crucial for Apple, it must balance innovation with its core user base’s expectations and preferences.
Apple showcased its slow integration of AI features across devices, including Live Translation and Workout Buddy, suggesting a cautious, incremental strategy as it plays catch-up.
The new AI features aim to enhance user experience, but analysts express concern that Apple has yet to compete effectively with leaders like OpenAI and Google.
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