At WWDC 2025, Apple announced its shift in AI strategy, focusing on practical applications rather than ambitious predictions. Unlike previous years' bold promises, Apple showcased key features like Live Translation that integrate seamlessly with existing apps such as Messages and FaceTime. Additionally, Visual Intelligence was highlighted for its ability to analyze screenshots and suggest actions, marking a notable shift toward more user-friendly AI tools. These innovations align with a trend of embedding AI into daily functions, positioning Apple as a leader in sensible AI development without overhyping.
Apple is integrating the strengths of large language models into devices like the iPhone without hype or vague promises, focusing on practical applications.
With new features like Live Translation and Visual Intelligence in iOS 26, Apple emphasizes usability in everyday conversations and tasks.
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