"Simpleshow's product will operate under D-ID's umbrella, and eventually the two platforms will merge, D-ID chief executive Gil Perry told TechCrunch. "Simpleshow initially approached us for a strategic partnership. We saw that there was synergy between management teams and products," said Perry. "We felt that we needed to increase our speed in capturing a large [part of the enterprise avatar video] market. We thought acquiring Simpleshow would give us the necessary boost in that.""
""To achieve scale and serve more clients internationally, we decided to build a SaaS-based tech platform," Boehrs told TechCrunch. "One of the first tools we launched was a text-to-video tool for our clients in 2017." Boehrs added that in the last few years, with the rise of AI, it started conversations with companies like Sythesia for potential partnerships and eventually landed on D-ID to get acquired."
D-ID acquired Berlin-based video creation platform Simpleshow for undisclosed terms, planning to operate Simpleshow's product under D-ID and eventually merge the platforms. Simpleshow raised over $20 million and maintains offices across Europe, Asia, and the U.S., with planned consolidation into Berlin, Tel Aviv, and the United States. The combined entity will have about 140 employees. The acquisition aims to speed market capture in enterprise avatar video by combining complementary management teams and products. Simpleshow transitioned from an agency to a SaaS tech platform, launched a text-to-video tool in 2017, and brings more than 1,500 enterprise clients.
Read at TechCrunch
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