"Electronic Arts has announced a new partnership with Stability AI, the creator of AI image generation tool Stable Diffusion. The company will "co-develop transformative AI models, tools, and workflows" for the game developer, with the hopes of speeding up development while maintaining quality. "I use the term smarter paintbrushes," Steve Kestell, Head of Technical Art for EA SPORTS said in the announcement. "We are giving our creatives the tools to express what they want.""
"EA hopes to create "Physically Based Rendering materials" with new tools "that generate 2D textures that maintain exact color and light accuracy across any environment." The company also describes using AI to "pre-visualize entire 3D environments from a series of intentional prompts, allowing artists to creatively direct the generation of game content." Stability AI is most famous for its powerful Stable Diffusion image generator, but the company maintains multiple tools for generating 3D models, too, so the partnership is by no means out of place."
Electronic Arts partnered with Stability AI to co-develop AI models, tools, and workflows aimed at speeding development while maintaining quality. The collaboration focuses on smarter paintbrushes that help creatives express ideas and produce textures and in-game assets. EA aims to create Physically Based Rendering materials and tools that generate 2D textures maintaining exact color and light accuracy across environments. The partnership includes using AI to pre-visualize entire 3D environments from intentional prompts, allowing artists to direct the generation of game content. Stability AI's tools for image and 3D model generation align with industry moves toward AI-first development and gaming-focused prototyping tools.
Read at Engadget
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