"Warren Buffett might never have heard of AI startup Markup AI or its CEO Matt Blumberg. But the billionaire investor has become one of the company's newest advisors-and it's all thanks to AI. Late last year, Blumberg had a problem familiar to many leaders: he wanted sharper feedback than his board of directors could consistently provide. After all, they are largely limited to their own experiences and are not available 24/7."
"Working with his executive team, the Markup AI CEO created what he calls a "fantasy board of directors"-a group of AI-generated thought partners designed to challenge his thinking on demand. After narrowing down a list of famous people in and outside the business world, Blumberg and his team settled on 15 names, including Buffett, Oprah Winfrey, and the late Steve Jobs. And already, the AI board has helped him save hours by generating new ideas, providing feedback on business proposals, and preparing for meetings with real board members."
"To build the fantasy board, Blumberg used a mix of ChatGPT, Gemini, and Claude to create 5,000-word profiles for each person. The profiles were trained on items in the public domain-with the goal of enabling the AI to respond to problems the way real board members might-grounded in how those business leaders viewed leadership, governance, and performance."
Warren Buffett became one of the AI-generated advisors after a CEO built a 'fantasy board of directors' to gain sharper, constant feedback. The CEO and his team selected 15 well-known figures, including Buffett, Oprah Winfrey, and Steve Jobs, and used ChatGPT, Gemini, and Claude to produce 5,000-word profiles based on public-domain materials. The AI board generates ideas, critiques business proposals, and prepares the CEO for real board meetings, saving hours of work. The system took one to two hours to build and functions as a rapid, on-demand supplement to traditional board input.
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