Pareja suggests that AI is set to commoditize digital communication, highlighting a shift from email to AI-driven tools that provide personalized interaction. Real’s CEO, Tamir Poleg, notes that while AI can automate up to 90% of real estate tasks, the remaining human element is crucial. Both emphasize the necessity of fostering high-quality human experiences amidst growing AI integration. In the near future, the successful players will be those who prioritize remarkable human interactions, setting the stage for collaboration between AI and human agents in real estate.
AI is going to lead the industry to commoditize digital communication at scale. While 90% of real estate tasks can be automated, the remaining 10% reflects essential human experiences.
In five years, the winner is going to be the one who creates the most amazing human experiences. AI will become standard, but high-quality human interactions will be premium.
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