"I believe this is happening because, like rookie triathletes, many business leaders treat AI like a sprint - chasing speed, hype, and short-term wins, while expecting long-term, sustainable results. In both racing and business, success hinges on pacing yourself, building stamina, and staying focused on the long game.The Ironman playbook for AI Over my 18 Ironmans, I've learned that the real key isn't strength or speed - it's structure."
"Play to your strengths In my first few Ironman races, I tried to keep up with the veterans in the swim. Big mistake. I burned too much too soon and paid for it the rest of the way. Eventually, I learned that performance - in racing or business - isn't about matching someone else's speed. It's about knowing your strengths, then pacing with purpose and trusting your own race plan."
High-endurance racing experience and decades leading high-growth companies frame AI adoption as an endurance challenge rather than a sprint. Bain & Company data shows 95% of U.S. firms use generative AI, but only 5% extract meaningful value. Treating AI like a short-term race—chasing speed, hype, and quick wins—produces limited long-term results. Success requires structure and pacing, guided by three principles: play to strengths, uncomplicate to scale, and prioritize consistency over chaotic pushes. Align AI strategy to core strengths, simplify implementations to enable scale, and maintain disciplined, steady execution for lasting value.
Read at Fortune
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