Apple was notably late to develop AI technology, with competitors like Google and Samsung already ahead. Upon entering the market, Apple branded its efforts as 'Apple Intelligence', but struggled to deliver, even retracting features such as news alerts. The company is currently facing internal humor regarding its AI team, informally named 'AIMLess'. Leadership changes in the AI sector at Apple aim to address past shortcomings. Despite criticism, some suggest Apple's cautious approach allows it to learn from others' mistakes in AI innovation.
Apple's somewhat delayed entry into AI has led to internal mockery, particularly with the nickname 'AIMLess' highlighting the company's struggles and criticisms surrounding its development efforts.
Former employees voiced frustration over Apple's slow response, attributing it to leadership issues within the AI/ML group, which has recently undergone leadership changes.
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