Microsoft's recent blog post details the creative process behind their new advertisement, which utilizes AI-generated imagery and content to showcase the Surface device alongside CoPilot features. Creative Director Cisco McCarthy emphasizes the iterative process of refining prompts to achieve the desired output, likening it to sculpting. This reflects a significant industry trend, underlining AI's growing influence in advertising and creative endeavors. The article implies that this evolution illustrates the present reality of AI integration in marketing, with audiences encouraged to engage in discussions about AI's role in advertising.
We probably went through thousands of different prompts, chiseling away at the output little by little until we got what we wanted. There's never really a one-and-done prompt.
Like carving a masterpiece from a block of marble, each prompt was a careful stroke of the sculptor's tool that gradually revealed the form within.
The results speak for themselves, naturally, and you can watch them over on YouTube at this link.
The future is very much here and now already.
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