"ChatGPT increasingly queries Google and other search engines for answers to prompts. Atlas, ChatGPT's browser, similarly searches Google for research. Here's how to identify that activity in Google Search Console. Regex in Search Console Agentic searches tend to use similar query patterns, which regular expressions can often detect. Agentic queries (i) are usually longer than those of humans because prompts tend to be more detailed, and (ii) typically seek pricing info. Plus, searches from large language models often fan out to explore user feedback."
"To use regular expressions in Search Console: Go to the "Performance" > "Add filter." Choose "Query" > "Custom (regex)." Regex Patterns Longer queries ChatGPT queries are roughly five words on average, about 60% longer than traditional searches. But you can experiment with any length. For instance, this expression filters queries that contain more than 10 words. ([^" "]*\s){10,}? Change "10" to "4" or "25" to find queries longer than 4 or 25 words."
"To find pages in GA4 that generate the most ChatGPT answers: Click "Reports" > "Engagement" Choose "Pages and Screens" Click "Add filter" Select "Session source/medium" (in the filter settings), select "Contains," and type "ChatGPT." Click "Apply" GA4 now filters pages by any source containing "chatgpt." You can copy those URL paths and create a secondary filter to see only long-tail queries that the pages rank for."
ChatGPT and Atlas increasingly query Google and other search engines to answer prompts and research. Agentic queries are typically longer than human searches and often seek pricing and product-review information, with large language models fanning out to gather user feedback. Google Search Console can filter agentic queries via Performance > Add filter > Query > Custom (regex). A regex such as ([^" "]*\s){10,}? isolates queries with more than ten words; change the threshold to adjust sensitivity. Google Analytics 4 can filter sessions by source/medium containing "chatgpt" to find pages generating ChatGPT-sourced traffic and correlate those pages with long-tail agentic queries.
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