The Academy of Motion Picture Arts and Sciences has recognized generative AI in its updated Oscars eligibility guidelines, stating that its use alone doesn’t affect a film’s chances for nomination. Instead, the focus will be on the extent of human creativity in the film's authorship. This acknowledgment comes amidst significant shifts in the industry, including labor strikes influenced by AI's impact on creative jobs. Additionally, the Academy introduced rules requiring members to watch all films in a category to be eligible to vote, though compliance relies on self-certification.
The Academy and each branch will judge the achievement, taking into account the degree to which a human was at the heart of the creative authorship.
The Academy's new guidelines state that while AI tools neither help nor harm a film's chances for a nomination, the manner of their use can affect outcomes.
The mention of AI in the Academy's rules is significant, especially given the Hollywood strikes in 2023 that were partly provoked by the technology's rise.
Members of the Academy will only be eligible to vote in the final round if they've watched all films in a given category, based on self-certification.
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