The article discusses the controversial use of AI in Hollywood, particularly highlighted during the 2023 SAG-AFTRA strikes. Filmmakers have faced backlash over generative AI tools, such as those used in 'The Brutalist' film. However, there's a growing acceptance of AI-assisted filmmaking, with platforms like Electric Sheep emerging. This London-based VFX company has launched an AI video production platform aimed at smaller studios, enabling them to automate mundane tasks while enhancing creativity. CEO Gary Palmer emphasizes this tool's potential to elevate indie productions to Hollywood caliber.
It was a major focus of the 2023 SAG-AFTRA strikes, for example, and the filmmakers behind The Brutalist -- which won three Oscars in March -- have been criticized for their use of generative AI tools in some aspects of the film.
Electric Sheep is the first platform in the space to give storytellers of all kinds everything they need to make their final product the caliber of Hollywood productions.
Anyone with any filmmaking experience will tell you that iterating, editing, and producing pro-level video content is challenging, but with available technology, it really shouldn't be.
AI-assisted filmmaking is a rapidly advancing field, with tech developers promising that their new tools will automate many of the more mundane aspects of the production process while supercharging human creativity.
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