"We are watching the same movie as everyone else is watching,"
"We can see some risk in the future to any content distribution model that is based primarily on SEO optimization."
"can converse with readers, summarize insights from its journalism, and suggest new content from across its sites."
"grounds every answer in articles retrieved from our publisher partners and requires sentence-level citations to those sources."
AI-generated summaries on platforms such as Google and ChatGPT have dramatically reduced clickthroughs to original news sites, with a study claiming an 80% drop for formerly top-ranked sites. Gannett is launching an on-site chatbot called DeeperDive that can converse with readers, summarize journalism, and suggest related content, replacing the standard search box and prompting suggested questions. DeeperDive will restrict sources to the publisher's own reporting and avoid opinion pieces to limit inaccuracies. Taboola developed the tool and promises that every answer will be grounded in publisher articles and include sentence-level citations.
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