What Companies with Successful AI Pilots Do Differently

"According to a recent MIT report, a remarkable 95% of gen AI programs fail to deliver bottom-line returns. In the wake of that finding, most commentators focused their attention on trying to explain why so many programs fail. Nathan Furr and Andrew Shipilov, for example, recently highlighted for HBR the very real danger of the "experimentation trap," in which pilots never connect to customer value or scale beyond the lab."

"Rens van den Broek is a partner at ghSMART, where he leads the firm's AI research and advises CEOs, boards, and investors on their most critical leadership challenges. Samantha Hellauer is the director of strategic initiatives and client solutions at ghSMART, a leadership consultancy. is a principal Dina Wang at ghSmart and was formerly a fellow at the Forum for Growth and Innovation at Harvard Business School."

A recent MIT report found that 95% of gen AI programs fail to deliver bottom-line returns. Many commentators sought explanations for widespread failure. Nathan Furr and Andrew Shipilov warned of an 'experimentation trap' in which pilots never connect to customer value or scale beyond the lab. Rens van den Broek is a partner at ghSMART, leading the firm's AI research and advising CEOs, boards, and investors. Samantha Hellauer is director of strategic initiatives and client solutions at ghSMART. Dina Wang is a principal at ghSMART and was formerly a fellow at the Forum for Growth and Innovation at Harvard Business School.

Read at Harvard Business Review