Apple and Meta approach AI integration in communication apps differently. Apple utilizes its recent mobile hardware for on-device processing through Apple Intelligence, enabling features like Smart Replies in Messages. In contrast, Meta's Private Processing, designed specifically for WhatsApp, cannot run on older devices and focuses on risk minimization, making it less valuable if compromised. The necessity of deploying AI features in WhatsApp reflects user expectations, pushing Meta to innovate despite inherent risks.
The design is one of risk minimization. We want to minimize the value of compromising the system.
Users expect AI features at this point and will go wherever they need to.
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