""I'm not a big buzzword person," she tells me in our sit-down interview. "You sometimes lose credibility when you use it [AI] too much. What I like about what we're doing is that we're actually doing things, products that are already shipping, that you can use, right now." Diana points to tools like Flow Studio and MotionMaker, both live and used in production on TV shows and films, designed to solve real-world bottlenecks."
""Flow Studio," she begins, "you can actually go get it for free. Motion Maker is already in Maya." As she talks about Autodesk's acquisition and development of these new AI tools, her foot taps ever so slightly - faster the more excited and inspired she gets. "These can stave off the competitors who are constantly at me," she says with a small grin, eyes tightening."
""I really do believe it's like the internet [when it first appeared]. Everybody was scared of the internet. Everybody was scared, like, 'Oh, we're going to lose all these jobs.' The same thing happened. And I just don't think it's going away." She contrasts AI's staying power with more hyped technologies. "To me, the reason why I don't think AI is as buzzy as Metaverse or stereo is I think this is more real, and I equate it more like the internet""
Autodesk emphasizes practical AI solutions that are shipping now, prioritizing substance over hype. Flow Studio and MotionMaker are available and actively used in TV and film production to address real-world bottlenecks. Flow Studio is offered for free while MotionMaker is integrated into Maya. The company focuses on delivering immediate production value to stay competitive. AI is compared to the internet in terms of long-term impact and adoption, with early fears about job loss similar to initial internet anxieties. The outlook positions AI as a durable technology distinct from short-lived trends like the Metaverse or stereo.
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