""We don't ask people to tick boxes - they have a conversation with an AI. That means we can explore not just what people think, but how they think - how they build their opinions, and even when those opinions change.""
""To my knowledge we're the first to do this for political opinion polling as well. The US has start-ups like Outset, Listen Labs and Hey Marvin that do AI polling like this in the commercial sphere.""
Naratis, a French AI opinion poll company, is revolutionizing political polling by automating qualitative research. Founded in 2025 by Pierre Fontaine, the firm utilizes conversational AI to conduct polls, moving away from traditional methods that involve lengthy interviews. This approach allows for a deeper exploration of public opinion, focusing on how individuals form and change their opinions rather than just what they think. The shift towards automation in polling is reshaping the landscape of public opinion measurement and understanding.
Read at www.bbc.com
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