The article discusses the evolution of hotel art from generic photography and reproductions to extraordinary pieces worthy of museums. This transformation reflects a broader trend where hotels are positioning themselves as cultural destinations. Spencer Bailey, editor-in-chief of a design book series, notes that modern travelers, particularly Millennials and Gen Z, seek authentic, culture-rich experiences instead of traditional decor. Major luxury hotels are responding by incorporating carefully curated art collections, enhancing their brand identity. Examples include Denver's Art Hotel and the exclusive Empathy Suite at the Palms Casino Resort.
"The standard used to be that you'd put a picture in a frame and call it a day- but hotels don't cut it anymore with this."
"Millennial and Gen Z travelers in particular crave authentic, upscale, and culture-based experiences... in the high-end, five-star hotel market."
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