Tractor Supply Co. reports strong results in its annual baby chick sales event, attributing its success to high egg prices and increased interest from new customers. CEO Hal Lawton highlighted that customers want more control over their food supply, leading to a surge in backyard poultry ownership. The company currently sells more live birds than it did a decade ago, although it's important to note that home-raised eggs can be expensive, often exceeding the cost of store-bought eggs when factoring in the expenses of raising chickens.
As average flock sizes increase, customers are learning the challenges of raising chickens, with many new buyers unaware of the costs involved in maintaining a poultry.
Despite the rising interest in backyard poultry, the cost of raising home hens is often higher than expected compared to purchasing eggs from stores.
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