At Primavera Sound Barcelona 2025, CUPRA launched the CUPRA Pulse, a multi-sensory installation enhancing the music experience. This vibrant space showcased the brand's dedication to electronic music and its next generation of artists. According to Patrick Sievers, this partnership signifies CUPRA’s cultural ethos of boldness and creativity. The installation’s reactive architecture created a fully immersive environment, reflecting the rhythms of performances, and celebrated the power of music as a connector and transformative experience, embodying the spirit of club culture.
Music has been a part of CUPRA since our foundation. It inspires us and enables us to convey our values: boldness, creativity, and celebrating the talent of the future.
We have designed the space to amplify the connection with the audience and turn each performance into something more immersive.
CUPRA Pulse embodies the brand's rebellious spirit... a sanctuary for dancing, connection, and exploration, paying homage to club culture as a space of creative freedom.
The new CUPRA Pulse stage is the festival's official dance floor, showcasing CUPRA's ongoing commitment to pushing boundaries in electronic music.
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