"The wellness movement continues to gain traction with today's consumers and influence alcohol consumption moderation. Other trends driving the non-alcoholic beer market include product taste and format innovation."
"The key trends driving performance will remain reduction in beverage alcohol consumption, greater availability through distribution gains, and more appealing taste profiles closer to real beer flavor experience."
"What we find in our data is that the majority of non-alc beer buyers, like beer, wine, and spirits buyers, are still buying alcohol containing products. Those consumers are sneaking in an occasion where they're not consuming alcohol."
Non-alcoholic beer continues experiencing double-digit growth in the U.S. market, with sales reaching $583.4 million for the 52 weeks ending December 28, 2025. Dollar sales increased 22.1% while case sales grew 23.9% across major retail channels. The segment's expansion is fueled by consumers' growing interest in moderation and wellness, alongside improved product taste and format innovation. Increased distribution accessibility and availability through retail channels further support market growth. Consumers driving this trend maintain interest in traditional alcoholic beverages while incorporating non-alcoholic options for specific occasions, reflecting a sober-curious movement based on situational consumption rather than complete abstinence.
#non-alcoholic-beer-market-growth #consumer-wellness-and-moderation #beverage-innovation-and-taste #retail-distribution-and-accessibility
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