"Todd Allen, SVP of Marketing for Bud Light at Anheuser-Busch, stated, 'It's going to be a summer unlike any other for UFC fans, and we're pumped to collaborate with our partners at UFC to create the new 'Bud Light UFC Summer Series' that will help make five summer UFC Fights even more memorable for fans and their crew.'"
"The series will feature a Bud Light Summer Concert at the Toshiba Plaza, outside the T-Mobile Arena in Las Vegas, on July 10, enhancing the overall fan experience."
The Bud Light UFC Summer Series includes three numbered UFC events, two Fight Nights, and additional cards. Events will take place in Newark, Las Vegas, and Philadelphia. A Bud Light Summer Concert is scheduled for July 10 at Toshiba Plaza. Limited edition Bud Light cans with the UFC logo are available for purchase. Bud Light will also produce content featuring UFC stars and offer co-branded arena cups and LED boards at select venues.
Read at Sherdog
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