Michelob ULTRA Zero Lime

"A new superior and refreshing alcohol-free brew with 0.0% ABV, just 39 calories and a citrus twist made with real lime, Michelob ULTRA Zero Lime is ideal for consumers seeking lighter choices this time of year, the company says."

"Our focus is always on our consumers and ensuring that we continue to invest and innovate in growing segments to meet their needs, and that includes brewing three of the fastest-growing non-alcohol beer brands in the industry,"

"As Michelob ULTRA Zero continues its strong growth, we're excited to unveil Michelob ULTRA Zero Lime, another amazing option for consumers looking for lighter flavor forward choices while maintaining an active lifestyle."

Anheuser-Busch introduced Michelob ULTRA Zero Lime, a 0.0% ABV alcohol-free beer with 39 calories and a real lime citrus twist. The product targets consumers seeking lighter, flavor-forward choices and active lifestyles. The Michelob ULTRA Zero family is part of a growing non-alcohol beer segment and includes three of the fastest-growing brands in that category. Michelob ULTRA Zero Lime will be available nationwide in six-packs of 12-ounce bottles and in select states in 12-packs of 12-ounce cans beginning this month. Packaging mirrors existing Michelob ULTRA formats to meet retail distribution where the brand is sold.

Read at Bevindustry